The Brickell Scoop is a Miami social club created by ONE Sotheby's Agent Elliot Machado. The Brickell neighborhood located near downtown Miami is arguably one of the hottest locations in South Florida right now boasting a host of brand new luxury high rise condominiums, a thriving foodie scene, and soon to be world class shopping and entertainment within Brickell City Center. The Brickell Scoop perceived this as a unique opportunity to cultivate a community of 'Brickellites' through social media by keeping fans updated on the people, places and things they need to know to navigate the good life in Brickell. With this goal in mind, he used the platform to connect fans with Brickell venues by hosting monthly social events ranging from happy hour, health & fitness, shopping and other community friendly gatherings to bring together real people that live, work, and play here. The friendly and professional reputation of The Brickell Scoop has created quite the stir in the Miami social scene, inspiring brands to align themselves with the group in sponsoring most of their events.